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Excuse me?

Yesterday, Krispy Kreme introduced a new product, a whole wheat doughnut. The company is calling it an alternative for health-conscious customers. Say what? Who're they trying to kid? I like doughnuts as much as anyone (especially a hot Krispy Kreme glazed doughnut...), but I'd be deluding myself if I thought switching to the whole wheat version would be a significant improvement in my diet.

[via The Washington Post]