A local hoax

Fliers have recently appeared at bus stops along some of Washington, DC's most heavily used bus routes offering free bus passes for individuals who report buses that fall behind their schedule. The fliers look official, and include the Metro's big "M" logo on them. The problem is, its all a hoax, as the few people who have actually called Metro have found out. While I can understand the frustration of relying on chronically late buses to get around, but I'm not really sure what this hoax was meant to accomplish. It has created some attention, but was it worth the effort of conceiving and implementing the hoax?

[from The Washington Post]