Absolutely! A lot of people stopped donating to ETA after they dropped classical for mirrored programming. (Especially people like my friend who hated the GMS pop classical format, e.g., mostly known movements of pieces as opposed to the "experience" of the whole thing.) Look, their ratings dropped, their donations fell (that's BEFORE adjusting for inflation, which makes it worse), and their demographics actually narrowed. That's what happens when you repeat the programing of another well-established station AMU. When you look at it, ETA used to compete very well with GMS for ratings in the 90s... but ETA was out of the race by 2005 when they made the switch (look at the personnel changes at ETA for why!) and lost ground with the switch. Now they will be the only classical station in the area (that other poster must live way northeast of the city to think there's another). They have a monopoly on this niche.
And they sold advertising to AMU!!! It's a smart move on their part to let their listeners know where they can go for the old format.
![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png)
rosecarmine
Re: Backlash from longtime listeners
Date: 2007-01-23 06:14 pm (UTC)And they sold advertising to AMU!!! It's a smart move on their part to let their listeners know where they can go for the old format.